Saint-Tropez tops France’s priciest beach destinations list

Saint-Tropez is the most expensive beach destination in France for summer 2026, according to a France Magazine survey of more than 100 coastal towns. The French Riviera resort’s average rate for the cheapest available double room in August reaches €565 a night, more than 75% above nearby Ramatuelle.

Why it matters: - Saint-Tropez’s hotel prices underscore how far the French Riviera remains above the rest of the country’s beach market. - The ranking gives travelers a clear snapshot of where summer 2026 demand is pushing rates highest. - The survey also shows that expensive coastal stays are not limited to the Côte d’Azur, with Cap Ferret emerging as the priciest Atlantic destination.

What happened: - France Magazine surveyed lodging costs in more than 100 coastal towns in France. - Researchers ranked destinations by the cheapest available rate for a double room in hotels with at least a three-star rating. - The pricing snapshot reflects peak travel month August 2026, with data collected in mid-July through leading hotel booking platforms. - Saint-Tropez placed first with an average nightly rate of €565. - Ramatuelle ranked second at €326 a night. - Monaco took third place at €301 a night.

The details: - Saint-Tropez costs more than 75% above Ramatuelle, its nearest competitor in the ranking. - Cavalaire-sur-Mer followed at €294, Bandol at €288 and Cap Ferret at €286. - Grimaud came in at €282, Saint-Jean-Cap-Ferrat at €280, Cabourg at €276 and Porto-Vecchio at €252. - Cap Ferret ranked sixth overall and was the most expensive destination outside the Côte d’Azur. - The Atlantic town is often called the “French Hamptons.” - The full report is available here.

Between the lines: - The results reinforce Saint-Tropez’s long-standing premium status, driven by its global profile and luxury-heavy tourism mix. - The gap between Saint-Tropez and the rest of the list suggests that the brand value of some destinations is still pricing travelers out of the market. - The inclusion of Monaco highlights how the survey blends traditional seaside towns with ultra-luxury destinations that compete for the same summer travelers.

What's next: - Summer 2026 travelers are likely to keep facing the highest rates in the French Riviera’s best-known resorts. - Price-sensitive visitors may need to look farther down the coast or toward Atlantic destinations for lower nightly costs. - France Magazine’s ranking offers a reference point for monitoring how August demand changes as the season approaches.

The bottom line: - Saint-Tropez remains France’s most expensive beach destination, and its hotel rates are far above the next closest coastal towns.