Toyama Prefecture Hosts Tourism Promotion Event in Los Angeles

Promoting Toyama’s unique appeal to the U.S. market through the natural beauty and culinary culture of Hokuriku

LOS ANGELES, CA, UNITED STATES, October 27, 2025 /EINPresswire.com/ -- Toyama Prefecture hosted a tourism promotion event titled “TOYAMA – The Blessings of 13,000ft” at JAPAN HOUSE Los Angeles, welcoming local travel professionals and media representatives.

The event aimed to raise awareness of Toyama Prefecture in the U.S. market and promote travel to Japan. Approximately 40 guests attended and experienced the rich nature, culture, and gastronomy of Toyama.

◆Event Overview

Located in the north-central region of Japan’s main island of Honshu, Toyama Prefecture is blessed with abundant natural beauty, surrounded by the snow-capped Tateyama Mountain Range and the Sea of Japan.

The seminar began with opening remarks by Ms. Naoko Kamitani, Deputy Consul General of Japan in Los Angeles, followed by a presentation by Ms. Kay Allen from the JNTO Los Angeles Office.

Vice Governor Kazue Sato of Toyama Prefecture then took the stage, introducing Toyama’s diverse attractions—including its rich nature, cuisine, history and culture, and traditional crafts—through engaging videos and visuals.

Following the presentation, guests enjoyed a special lunch at UKA, the Michelin one-star restaurant inside JAPAN HOUSE Los Angeles. The menu, prepared with ingredients from Toyama, allowed attendees to savor the region’s unique flavors where “the blessings of the sea and the mountains” come together.

In addition, displays of Toyama’s traditional crafts highlighted the exceptional craftsmanship and refined aesthetics passed down through generations.

◆Menu

Appetizers
Firefly squid marinated in soy sauce
Shrimp and cucumber in vinegar dressing
Assorted shrimp and vegetable tempura

Fish Dish
Yellowtail sashimi

Noodles
Himi udon (Toyama broth and Rausu kelp) with tororo kombu

Rice Dish
Trout pressed sushi (masu-zushi) made with Toyama-grown rice

Dessert
Seasonal dessert

◆Voices from Participants

Participants shared positive impressions such as:

“It's very informative and eye opening to discover a new hidden gem in Japan.”
“I enjoyed learning about a part of Japan I wasn’t familiar with that I can share with my clients.”
“ The meal was delicious and a great way to experience Toyama’s local food culture.”

The event concluded successfully, leaving a lasting impression of Toyama’s natural beauty and warm hospitality on all attendees.

◆Future Outlook

This event was part of Toyama Prefecture’s ongoing international tourism promotion initiatives.
Moving forward, Toyama will continue to share the unique charm of the region across global markets, including the United States, with the goal of further expanding inbound tourism to Japan.

SATOMI WATANABE
H.I.S International Tours (NY) Inc.
email us here
Visit us on social media:
LinkedIn
Instagram

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.